Bing Announced The Bing Ads now Supports Language Targeting At The Campaign Level

Expand your global reach with Multiple Language Targeting With Bing Ads

Bing Ads announced on October 03, 2018 that In Past Bing Ads has only supported language targeting at the group-level. Now advertisers can target multiple languages at the campaign level, for global advertisers that don’t break out language targeting in separate campaigns, this will be helpful update.
How Multiple Language Targeting Use full For Digital Marketing

• Reach more customers. Targeting additional languages allows you to gain ad impressions on more queries and increase your reach.
  Show more customer-friendly ads. By being able to serve ads in more languages, you can improve ad quality and customer satisfaction.
  Make updates with flexibility. You can update the set of languages you choose to target at any time, even after the campaigns are active.
  Import across platforms more easily. Multiple language targeting at the campaign level makes it easier to import campaigns from Google Ads. Bing ads will import all the supported languages for the campaigns and set the ad group language to use the campaign settings.

Article Source: Bing Ads, searchengineland

What changed? Previously, Bing Ads only supported language targeting at the ad group level. That meant settings had to be carried through to multiple ad groups. It also meant that the settings weren’t in alignment with Google Ads campiagns, causing problems when advertisers targeting multiple languages imported those campaigns from Google Ads into Bing Ads.

How to set it up? Advertisers can still set language targeting at the ad group level, which will override the campaign settings. To set up campaign-level language targeting, simply select any or all of the 12 supported languages in campaign settings. Then, in ad group settings, select the option to use the campaign settings for language targeting. You can use bulk editing in the web UI to change language settings across multiple campaigns and ad groups.

Why it matters. Targeting additional languages can generate more impressions on more queries and expand reach. If you’re targeting multiple languages, a reminder that Bing Ads doesn’t translate your ads and recommends writing ads in the language you’re targeting.

 

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Why is page speed important for SEO?

Google Announced in 2010 that page speed would impact on your website ranking. Page speed is a measurement of how fast the content on your page loads. Actually time speed refers to the time a visitor have to wait until your page is completely loaded.

Page speed is not the same as site speed. Site speed is the average of several sample pages on a website. Page speed can be described in either “page load time” or “time to first byte”. On average, a page load for e-commerce website takes 7 seconds meanwhile the ideal load time is around 3 seconds or less.

Page load time = “the time it takes to fully display the content on a specific page”.
Time to first byte= “how long it takes for your browser to receive the first byte of information from the web server”.
Page speed is important to users because, well, faster pages are more efficient. Pages with a longer load time tend to have higher bounce rates and lower average time on page.
If a page takes longer than 3 seconds to load, over a quarter of users will click away. Actually, Google compares your site to your competitors on a specific segment and attributes a bonus point whether you are the fastest. Page speed also affects conversion rate.

What are the factors that slow pages down

With these persuasive statistics, you certainly want to make sure your site is loading quickly. Take into consideration a few ways your site might slow down.

Host: Pick the right hosting for website that fit to your business size. “you get what you pay” in the long run cheap hosting offers your page speed.
Images: Especially on sites with responsive or high DPI images, can load slowly.Images which are too heavy to load can Slow down your page speed.Optimizing images can make your website more lightweight.
External embedded media: External embedded media files are also make affect on your website.
Your theme: some highly designed themes containing a lot of effects can penalized your load page.
Double-barreled code: if your HTML/CSS is not efficient or too dense, it will lower your page speed.

How to increase page speed for google ranking:

Enable compression:

Compress your HTML, CSS, and JavaScript that are larger than 150 bytes with the help of software application for file compression. Gzip Application

Minify CSS, JavaScript, and HTML

Remove code comments, formatting, and unused code. Google recommends using CSSNano and UglifyJS.

Reduce redirects

When every time your page redirects to another page, your visitor faces additional waiting for the http request-response cycle to complete and makes your page load slower.

Remove render-blocking JavaScript
Browsers have to build a DOM tree by parsing HTML before they can render a page. If your browser encounters a script during this process, it has to stop and execute it before it can continue. You should avoid and minimize the use of blocking JavaScript, especially external scripts that must be fetched before they can be executed.
Google Suggession

Leverage browser caching

Browser cache many information such as style sheets, images, JavaScript files, and more so because of cache when visitor comes back to your site, the browser doesn’t have to reload the entire page.

Improve server response time

By the amount of traffic which you received on your website it will affect on your server response. The optimal server response time is under 200ms.

Use a content distribution network (CDN)

Content distribution networks (CDNs), also known as content delivery networks, and mainly used to distribute the load of delivering content. Essentially, copies of your site are stored at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.

Optimize images

Make sure that the images are on your page are no larger than they need to be, and they are in right format, and compressed for web.

PageSpeed Insights Rules – Google Developers

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Google AdWords Will Soon Become Google Ads

On July 24th, 2018, Google AdWords is becoming Google Ads. This new Google Ads brand represents the full range of campaign types available today, including Search, Display and Video.

What’s changing

Starting July 24, 2018, you will begin to see the new Google Ads brand—including the new name and logo—reflected in the product interface, Help Center, billing documents, and more. The URL you use to access your account will be changing from adwords.google.com to ads.google.com, and the Help Center will change from support.google.com/adwords to support.google.com/google-ads.

Changes to the Google Ads branding will not impact your campaign performance, navigation, or reporting.

To learn more about this change, including changes to the DoubleClick Digital Marketing and Google Analytics 360 Suite brands, read about the new brands for our advertising products on the blog.

Article Source : Adwords

On-Page SEO Ranking Factors

What are On-Page SEO Ranking Factors?

On-page SEO search engine optimization or Organic ranking factors can have a big impact on your website pages ability to rank if page optimized properly.

Biggest On-page SEO factors that affect on the website ranking are:

Web-page Content: 

The Content of your web-page always King for the Organic SEO, content of any page makes it worthy of a search result position. When a user comes to your website see your content and it is very impotent to the Search engines. So the creation of good content very impotent for your website.

What is Good Content?

There are two main attributes for the good content from an SEO perspective. Good content must supply a demand and must be linkable.

• Good content supplies a demand: Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.
• Good content is linkable:  From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can’t be reproduced or shared. Content that doesn’t supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

From: A Visual Guide to Keyword Targeting & On-Page SEO

Title Tags:

After the content the second most important thing for Organic SEO Is Your Title.

URL:

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

http://www.example.org/games/video-game-history

This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines.

The following is a bad example of URL structure:

http://www.imdb.com/title/tt0468569
The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.

An Ideally Optimized Web Page:

An ideal web page should do all of the following:

• Be hyper-relevant to a specific topic (usually a product or single object)
• Include subject in title tag
• Include subject in URL
• Include subject in image alt text
• Specify subject several times throughout text content
• Provide unique content about a given subject
• Link back to its category page
• Link back to its subcategory page (If applicable)
• Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page).

Article Source: Moz

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Google released a new version of Lighthouse 3.0

Lighthouse:

Lighthouse  is a Automatic and open source tool For the improving your web page quality. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.

Now Google released the new version of Lighthouse 3.0 . A tool back by Google To help developers to make web pages better and faster. Lighthouse tool provide a Set of audits against web-page Page URL. English told you can find tips and guidance How to improve your specific web page Performance, accessibility, Progressive web apps and more.

Lighthouse 3.0 is out and it brings faster audits, less variance, a new report user interface, new audits and much more.

New user interface for the reports:

The new updated features in the Lighthouse 3.0 are:

• new user interface for reports
• Faster  audits And less variance
• support the same configuration options as the CLI  version.
• Export your report as csv file.  each row contain information and results for one audit.
• Scoring changes: The Performance score is a weighted average of the Performance audits. The weighting of the audits also changes in v3.
• JSON Output changes.
• include First Contentful Paint, robots.txt is not valid. Use video formats for animated content and avoid multiple, costly round-trips to any origin.
• Two audit changes including First Interactive to First CPU Idle and Perceptual Speed Index to Speed Index.

Content Source: Search engine land,

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new responsive search ads can show 3 headlines In Google Adwords.

It’s Great News for the SEO Expert and PPC Expert. Now Google’s New Search ads are now in beta in google Adwords. In new search ad google adwords let Digital marketing expert can create an ad that show more text- and message that is more relevant to your customers. But now Responsive search ads are in beta and may not be available to all AdWords advertisers.

In the new search ads(beta) when you are creating responsive search ad, you can enter multiple headlines & description and Adword will helps you by test different combination automatically & learn which combination perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.

• Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads.
• Responsive search ads are currently available in English, French, German, and Spanish, with other languages on the way.

Google’s giving responsive search ads more character real estate than expanded text ads.

• Showing  three headlines instead of two.
• Up to two 90-character descriptions instead of one 80-character description.

How Ad Works:

With the many headlines and description you enter more opportunities google Adwords match closely with your potential customers’ search queries, which can improve your ad performance.

After you enter headlines and descriptions, AdWords assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, AdWords will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.

Article Source: Adwords Help

 

Keep in mind

• During the beta, responsive search ads can only be added to ad groups with existing text ads.
• Some ads may not show.
• Your ad may show up to 3 headlines and 2 descriptions.
• Headlines and descriptions can be shown in any order, so make sure that they make sense individually and in combination.
• Your headlines and descriptions shouldn’t violate AdWords policies or your local laws.

Related links

• AdWords beta features
• Write successful text ads
• Create, save and schedule reports from your statistics tables

Contact For SEO Services:

SEO Freelancer India

HOW CAN WE SECURE OUR DATA ON FACEBOOK

Facebook was recently in the news,for being a part of a data leak scandal. Before the September 2007 only facebook members could search on facebook for other users. But Now, non-members will be able to search. Further all major search engines will index the public search listings. You can shows the limited amount of your account information such as name, profile picture and friends. And the information was exposed without the explicit permission of FB user.
A recent revelation uncovered a data analysis company, Cambridge Analytica gathered information of around 50 million Facebook clients without their permission. This should give you an idea of easy it is for apps and services to access your data. All it takes is a click. While Facebook isn’t directly responsible for this, their standard of user security is under a lot scrutiny. If this has got you worried about your online presence on the popular social media site, there may be no guarantee that your data is ever really private, but these steps can help you protect your personal information.

Some Basic Tips for make your Facebook account safer:

1. Make sure only your friends can see your profile:

Click on the down arrow key at the right-top corner, then select ‘Settings’ from the tab.

 

Click on the privacy setting option: You are now in the Privacy Settings and Tools area of Facebook. From here you can control, Who can see your future posts? By editing ‘Who can see your future posts?’ you will be able to choose exactly who gets to see your future updates.

 

 

 

Choose from:

• Public (means everyone),
• Friends,
• Only you,
• Custom (which allows you to limit some of your friends from seeing your posts),
• Friends except (Don’t show specific friends),
• Specific friends(show specific friends).

Pick any one what’s best for you, but make sure public isn’t selected. Whatever you choose will then become the default every time you post an update.

2. Control who can contact you on Facebook:

The second part of the Privacy Settings and Tools section allows you to select who can contact you.

• Who can send you friend request? (In this option you can control on who can send you friend request)
• Who can see your friends list? (In this option you can control on who can see you friend request) Remember that your friends control who can see their friendships on their own timelines. If people can see your friendship on another timeline, they’ll be able to see it in News Feed, search and other places on Facebook. If you set this to Only me, only you will be able to see your full friends list on your timeline. Other people will only see mutual friends.

• Who can look you up using the email address you provided?(In this option you can control on who can see you email address on your profile)

• Who can look you up using the phone number you provided?(This applies to people who can’t see your phone number on your profile.)

• Do you want search engines outside of Facebook to link to your Profile? (This option is for the indexing your profile on search engine like google, yahoo, bing. When this setting is off, search engines will stop linking to your Profile, but this may take some time. Your Profile can still be found on Facebook if people search for your name.)

Securing your data from apps:

You might be tempted to install games and other apps that are available through Facebook, but doing so allows those apps to tap into your personal data, including your name, profile picture, gender, networks, username, friends list and other public information. You’ll be surprised by the amount of information you’ve been giving out by simply pressing the, ‘Sign in with Facebook’ button. There might not be an easy way to retrieve the data these apps and services have gained from you already, but there is way to keep it in check, thanks to Facebook’s privacy settings. Here are some steps that could help secure data from these apps.

You can edit the permission given to the app by clicking on the edit(pencil) button:

Securing data for ads

Despite the fact that securing your information through applications is the significant part, when you are searching hotel websites, than you’re probably going to find an ad from hotels. You Can change it by going in the settings option again, and clicking on Ads tab.

Start off with ‘Ad settings’. First thing you do is disable, ‘Ads based on your website’ and ‘Ads on apps and websites off of the Facebook Companies’. This should prevent you from being bombarded by most of the ads that are thrown at you, based on the web sites you visit. It will also stop you from getting these ads cross the devices you use. Note that you’re not going to be free of ads completely by doing this. But most ads will be thrown at you at random. Now head over to ‘Your interest’. These are ads that you get based on a pages you’ve liked, topics you’ve shown interest in, or even on ads that you might have previously clicked on. The best thing to do here is to get rid of any topics that do not interest you, by simply clicking on ‘Remove’ button placed at the top-right corner of each topic.

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Google adds 39 new languages in Google Maps

Google has announced that it has added an additional 39 languages to the Google Maps software. Find the best driving, biking, and walking routes, and get things done in the real world with the help of Google Map. Now google maps adds 39 new languages.

New languages are: Afrikaans, Albanian, Amharic, Armenian, Azerbaijani, Bosnian, Burmese, Croatian, Czech, Danish, Estonian, Filipino, Finnish, Georgian, Hebrew, Icelandic, Indonesian, Kazakh, Khmer, Kyrgyz, Lao, Latvian, Lithuanian, Macedonian, Malay, Mongolian, Norwegian, Persian, Romanian, Serbian, Slovak, Slovenian, Swahili, Swedish, Turkish, Ukrainian, Uzbek, Vietnamese and Zulu.

Image and Article Source: Google Blog

Google AdWords now shows ad version history of your Ads.

If you are seo expert and provide the seo services, or SEO Freelancing services to your client now you can see ad version history of your Ads. If  you want to edit ads in AdWords rather than pause or remove old ads, then add new ones, but now you can compare all old ad variations. With the version history you can go back and see old versions and ads performance of your ad.

Where you find ad’s version history.

If you want to see your ad’s version history follow these steps.

• Login in your account.
• After Login Click on Ads & extensions in the menu.
• Click on the pencil icon  on the ad you want to see version history for.
• Select See version history.

You can download a CSV report of your ad’s version history.

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Google Core search ranking algorithm update

Core search ranking algorithm update:

Google announced that they ran a ‘broad core algorithm update’. Because of Update in last week that has affected the appearance and rankings of a few sites in the SERP. Google confirmed on Twitter that Google does these type of update many times in a year, and there there is nothing a site can do specifically to “fix” their ranking after the core update runs. Google clarified and said if a page ranking drops, it doesn’t really mean there is a major issue with that page, it is exactly how Google changed their positioning models that now benefits “pages that were already under-compensated.”

Google announcement on Twitter:

“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”

As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded….

There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.